Why exhibit?
Meet your next buyer
Glee provides brands with the essential opportunity to network with key buyers and influential visitors from across garden retail, attracting garden centres, multiples, independents, online retailers, garden designers and landscapers.
The destination for discovery, Glee is the perfect platform to launch new products, discuss new ideas, increase brand awareness, nurture existing relationships and grow new ones.
Held at the NEC Birmingham, Glee is easily accessible for UK and international visitors thanks to its central location at the heart of the country.
Engage with your target buyers
Glee opens the door to a unique networking experience, bringing the industry together to create and nurture valuable connections. From garden centres to independent and multiple stores, online retailers and garden designers—Glee offers valuable encounters with relevant buyers.
Network across the industry
Sponsored by show partners, GIMA, our exclusive Hosted Meeting sessions give you the opportunity to personally meet with buyers to pitch your latest products. Taking the format of “speed networking” events, bring your best elevator pitch and speak with the most sought-after buyers and retailers.
Grow your exposure
You provide the products, and we’ll help you cultivate the growth your business deserves—because at Glee, your brand isn't just showcased; it's nurtured, ensuring it flourishes in the spotlight before, during, and after the show with our essential Exhibitor Toolkit.
75%
of visitors attend to purchase
products and services
11%
of visitors plans to make
orders of £1m+
50
countries visit Glee
Who you'll meet
At Glee, we want to ensure you meet the buyers you want to do business with. Glee provides a fantastic opportunity for our exhibitors to connect with highly transactional and quality buyers, attracting visitors from multiple and independent garden centres, high street and department stores, builder’s merchants, online retailers and industry professionals.
Apply for a stand
For more information and to become one of our Glee 2025 exhibitors, apply for a stand and our team will be in touch!
How our brands benefit from exhibiting
Shark Ninja
Marketing Manager, Sebastian Bartlett explains how Glee provides them with unique opportunities to reach a wider audience, fast-track relationships and, of course, showcase their amazing products.
Leon Boots
Kev Burgess, Director of Leon Boots, shares why Glee is a great match for their brand when it comes to meeting the right type of customers.
Haws
Haws, the beloved watering can brand, share why it’s important for them to network at a British marketplace such as Glee while still having the opportunity to meet global buyers.
Hozelock
From meeting a broad audience to launching their latest products, here’s why Hozelock continues to showcase their brand at Glee.
Find your place at Glee
Whether you’re a new start-up, or an established big brand, we’ve got a spot just for you! We work hard to make sure our show is carefully curated to put you in the very best position to be discovered by the buyers that matter the most to your business.
Glee showcases thousands of the most innovative products across eight key sectors; Garden Care, Landscaping & Garden Decorations, Food & Catering, Retail Experience & Services, Outdoor Entertaining, Home, Gift & Clothing, Plants, PAW for pet and animal wellbeing, DIY & Home Improvement and Sourcing. Apply to be one of our Glee 2025 exhibitors today!
View sectors Apply for a stand
Anchor for Home sector
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Being at Glee really benefits our brand, it’s a big open shop window for all of our customers. So far, we’ve met buying groups, big independents, some smaller independents and a couple of international retailers as well.
Success Stories
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From pioneering sustainable packaging in their industry to working with Quentin Blake, Andy Paterson from premium greeting card supplier Woodmansterne gives us just a few reasons why they stand out -
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'We've launched our Earthy Sustainable range at Glee 2021. It has been really really busy. A really good turn out.' - Sophie Head, Creative Director, The Satchville Gift Company -
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“Coming to Glee, we meet people who we might not necessarily see.” - Chris Campbell, Javado
Exhibitor Toolkit
When you sign up for Glee you don’t just get a stand, you’ll also receive year-round support through our multi-channel marketing campaign. We strive to ensure you get as much exposure, promotion and presence as possible, and to all the right audiences. Our essential Exhibitor Toolkit ensures that you have a variety of valuable tools to help increase your return on investment with the following:
A gallery of banners, logos and email signatures to promote your presence at Glee.
An online exhibitor profile, promoting your brand, products and ranges.
The chance to be included in our social media marketing.
A personal profile in the Glee Show Preview and Catalogue so visitors can plan their visit to your stand before and during the show.
A free profile listing within the official show app so that buyers and visitors can find your products and locate your stand at the show.
Personalised assets and invites for you to send to the buyers you want to see most at Glee.
The cost of your stand is dependent on the package you choose, the type of stand (shell or space only) and the size of the stand.
Speak to a member of the Glee team today about how you can join the Glee community, and we’ll work closely with you on finding the best option for you and your business.
If you’d like to exhibit at Glee or are interested in finding out more about exhibiting, please complete our exhibitor form below and a member of our team will be in touch with you shortly.
We look forward to hearing from you and finding you a spot at Glee 2025; September 16th-18th.
Apply for a stand
For more information and to become one of our Glee 2025 exhibitors, apply for a stand and our team will be in touch!
FAQs
How do I apply for a stand at Glee?
To find out more about exhibiting and apply for a Glee stand, simply fill out our
form and our team will soon be in touch with more information on how to proceed.
Who attends Glee?
We offer all Glee exhibitors the opportunity to meet the key buyers you want to do business with, whilst also nurturing existing connections all under one roof.
When you exhibit at Glee, you can expect to connect with quality buyers from multiple and independent garden centres, high street and department stores, builder’s merchants, as well as online retailers and industry professionals.
For a more detailed idea of who you can connect with if you apply for a Glee stand, take a look at who you'll meet.
Is there a list of confirmed exhibitors for 2025?
We are currently still accepting applications for Glee 2025 exhibitors, but you can take a look at our list of
2023 exhibitors to get an idea of the amazing lineup you can expect.
Will I require a visa if I am coming from abroad?
Whether you need a visa to visit as one of our Glee 2025 exhibitors will be dependent on your particular circumstances. We recommend visiting the
UK Border Agency information page to find out more information on whether you will need to apply for a visa.
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