until Glee 2024
Glee provides brands with the essential opportunity to network with key buyers and influential visitors from across garden retail, attracting garden centres, multiples, independents, online retailers, garden designers and landscapers.
The destination for discovery, Glee is the perfect platform to launch new products, discuss new ideas, increase brand awareness, nurture existing relationships and grow new ones.
Held at the NEC Birmingham, Glee is easily accessible for UK and international visitors thanks to its central location at the heart of the country.
![Three men of various ages laughing next to a stall full of vibrant pink and yellow flowers](https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Glee-Birmingham-2022/media/Pi7_Image_GLEEDay3-269.jpg)
Engage with your target buyers
Glee opens the door to a unique networking experience, bringing the industry together to create and nurture valuable connections. From garden centres to independent and multiple stores, online retailers and garden designers—Glee offers valuable encounters with relevant buyers.
![Exhibitor and buyer meeting at Glee](https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Glee-Birmingham-2022/media/JDPA4260.jpg)
Network across the industry
Sponsored by show partners, GIMA, our exclusive Hosted Meeting sessions give you the opportunity to personally meet with buyers to pitch your latest products. Taking the format of “speed networking” events, bring your best elevator pitch and speak with the most sought-after buyers and retailers.
![A man wearing a forest green polo shirt is presenting with a microphone whilst holding a small wooden bug house](https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Glee-Birmingham-2022/media/GLEEDay1-266.jpg)
Grow your exposure
You provide the products, and we’ll help you cultivate the growth your business deserves—because at Glee, your brand isn't just showcased; it's nurtured, ensuring it flourishes in the spotlight before, during, and after the show with our essential Exhibitor Toolkit.
75%
of visitors attend to purchase
products and services
11%
of visitors plans to make
orders of £1m+
50
countries visit Glee
Who you'll meet
Apply for a stand
For more information and to become one of our Glee 2024 exhibitors, apply for a stand and our team will be in touch!
How our brands benefit from exhibiting
Haws
Haws, the beloved watering can brand, share why it’s important for them to network at a British marketplace such as Glee while still having the opportunity to meet global buyers.
Hozelock
From meeting a broad audience to launching their latest products, here’s why Hozelock continues to showcase their brand at Glee.
![](https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Glee-Birmingham-2022/media/Pi7_Image_GLEEDay2-259.jpg)
Find your place at Glee
Whether you’re a new start-up, or an established big brand, we’ve got a spot just for you! We work hard to make sure our show is carefully curated to put you in the very best position to be discovered by the buyers that matter the most to your business.
Glee showcases thousands of the most innovative products across eight key sectors; Garden Care, Landscaping & Garden Decorations, Food & Catering, Retail Experience & Services, Outdoor Entertaining, Home, Gift & Clothing, Plants, PAW for pet and animal wellbeing, DIY & Home Improvement and Sourcing. Apply to be one of our Glee 2024 exhibitors today!
View sectors Apply for a stand
Anchor for Home sector
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Being at Glee really benefits our brand, it’s a big open shop window for all of our customers. So far, we’ve met buying groups, big independents, some smaller independents and a couple of international retailers as well.
Success Stories
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Mark Portman, Managing Director at Evergreen Garden Care, discusses why they’re top of their game, how new trends in the gardening industry have affected their brand - and why they welcome the move fr ...
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"Going to Glee was a major investment for a small company like us, but it really paid off. We really enjoyed the show, met great people and when we look at the figures, it's very clear that it was wor ...
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I think it goes back to why Glee's such a great show, because if you're not here you're not getting in front of key stakeholders
Exhibitor Toolkit
When you sign up for Glee you don’t just get a stand, you’ll also receive year-round support through our multi-channel marketing campaign. We strive to ensure you get as much exposure, promotion and presence as possible, and to all the right audiences. Our essential Exhibitor Toolkit ensures that you have a variety of valuable tools to help increase your return on investment with the following:
![](https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Glee-Birmingham-2022/media/AF_exhibmod_assets.png)
A gallery of banners, logos and email signatures to promote your presence at Glee.
![](https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Glee-Birmingham-2022/media/AF_exhibmod_exhibprofile.png)
An online exhibitor profile, promoting your brand, products and ranges.
![](https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Glee-Birmingham-2022/media/Glee_exhibmod_social.png)
The chance to be included in our social media marketing.
![](https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Glee-Birmingham-2022/media/AF_exhibmod_preview.png)
A personal profile in the Glee Show Preview and Catalogue so visitors can plan their visit to your stand before and during the show.
![](https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Glee-Birmingham-2022/media/Glee_exhibmod_app.png)
A free profile listing within the official show app so that buyers and visitors can find your products and locate your stand at the show.
![](https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/Glee-Birmingham-2022/media/AF_exhibmod_assetbuilder.png)
The cost of your stand is dependent on the package you choose, the type of stand (shell or space only) and the size of the stand.
Speak to a member of the Glee team today about how you can join the Glee community, and we’ll work closely with you on finding the best option for you and your business.
If you’d like to exhibit at Glee or are interested in finding out more about exhibiting, please complete our exhibitor form below and a member of our team will be in touch with you shortly.
We look forward to hearing from you and finding you a spot at Glee 2024; September 10th-12th.
Apply for a stand
For more information and to become one of our Glee 2024 exhibitors, apply for a stand and our team will be in touch!
FAQs
How do I apply for a stand at Glee?
Who attends Glee?
We offer all Glee exhibitors the opportunity to meet the key buyers you want to do business with, whilst also nurturing existing connections all under one roof.
When you exhibit at Glee, you can expect to connect with quality buyers from multiple and independent garden centres, high street and department stores, builder’s merchants, as well as online retailers and industry professionals.
For a more detailed idea of who you can connect with if you apply for a Glee stand, take a look at who you'll meet.