Kimberley Hornby George has nearly 20 years of experience in the garden retail and horticultural sector. Her specialist PR agency, Hornby George PR, is renowned for crafting strategic B2B and B2C communication strategies for a diverse array of brands, individuals, charities, trade associations, exhibitions—including Glee!—as well as growers, suppliers, and manufacturers. With a global client portfolio, the agency excels across all media channels, from television and trade magazines to social media and radio, cementing its position as the leading PR agency in this sector.

Kimberley is also a dedicated ambassador for the Greenfingers Charity and proudly serves as the vice-chair of the Garden Media Guild, an organisation that represents and supports over 500 members of the gardening press.