Anthony Creaby is the Garden and Home lead at GfK, a global leader in data and analytics. GfK specializes in providing consumer and market insights based on their deep understanding of the market and consumer behaviours. 

In his role, Anthony is responsible for a wide range of Garden categories from compost and fertilisers to garden watering and pressure washers. Using GfK’s Point of Sale (POS) data he delivers actionable insights to some of the largest manufacturers and retailers in the UK. Anthony along with his team are always working on developing further analysis to support their clients by intertwining their Point of Sale data with consumer research methodologies to give a holistic view of the Garden and Outdoor markets along with consumer shopping habits.