The Glee New Product Showcase 2021 winners are revealed
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Nineteen fantastic new garden and pet product innovations have been confirmed as this year's winners of the coveted Glee New Product Showcase, at a special award presentation organised and run by Garden Trade News at the leading garden retail event, Glee, which takes place this week (14th – 16th September, NEC Birmingham).
Hundreds of entries were received across the 17 categories, with industry suppliers eager to present the fruits of their intensive new product research and development, carried out over the past 18 months of lockdown.
This year's New Product Awards also had a new format, with “The Pitches” for each category being made to judges before a live audience on The Stage content theatre. The first round of pitches took place on the opening day of the show, Tuesday September 14th, from 3:00pm – 5:00pm, followed by a second round on Wednesday September 15th from 10:00am – 12:30pm.
After being carefully judged and selected by an expert panel of judges, who were looking for excellence in quality and design, strong environmental credentials, pricing and retail potential, along with the all-important innovation factor, the winners were revealed by Glee Event Director, Matthew Mein and GTN Editor, Trevor Pfeiffer, at 5:00pm this afternoon (Wednesday 15th September).
The 2021 judging panel was made up of Ian Hodgson, Garden News; Andy Bunker, Alton Garden Centre; Mel Livingstone, Fron Goch Garden Centre; Nicola Gow – Retired garden centre owner; Rachel Gilbert – Rosebourne Garden Centre; Lilidh Matthews, Primrose.com; Elliot Kirby, RHS Wisley; Jack Slater, Summerseat Garden Centre, and Trevor Pfeiffer, Editor & Director, Garden Trade News.
Glee 2021 New Product Award Winners and Shortlisted Products
Garden Plants, Seeds & Bulbs
Shortlisted:
- Aglaonema Red Star - JAVADO
- Cuddly Cactus - JAVADO
- Granvia ® Pink Flame Imp - MNP Flowers
- Spathiphyllum Diamond - JAVADO
Winner: Granvia ® Pink Flame Imp - MNP Flowers
Garden Growing Materials
Shortlisted:
- After Plant House Plant - Plantworks Ltd
- BlackGold Compost - RocketGro
- Natura Grow Bed & Basket Feed Liquid 1L - Natura Grow
- Nature Safe Slug & Snail Barrier - Hygeia Chemicals Ltd
- Harmony Gardens - Southern Trident
Winner: Harmony Gardens - Southern Trident
Garden Growing Containers
Shortlisted:
- Flower Tower - Useful and Practical Ideas Ltd
- Tall Vertical Herb Stand - Zest 4 Leisure
- Tierra Verde Planters - Primeur Ltd
Winner: Tall Vertical Herb Stand - Zest 4 Leisure
Garden Decoration
Shortlisted:
- Metal Frame Flower Wall Art - Woodlodge Products
- Resin Hippo Statue - Green Tones
- St John's Solar Mirror - Woodlodge Products
Winner: St John's Solar Mirror - Woodlodge Products
Garden Tools & Machinery
Shortlisted:
- EasyMix 2-in-1 Composter - Hozelock
- Kent & Stowe Capability Trowel - Westland Unwins
- Kent & Stowe Eversharp Secateurs - Westland Unwins
Winner: Kent & Stowe Capability Trowel - Westland Unwins
Landscaping & Garden Buildings
Shortlisted:
- MultyDeck - Primeur Ltd
- Planter cascade - Deco-Pak
- Carolina Border - Primeur Ltd
Winner: Carolina Border - Primeur Ltd
Garden Leisure & Entertaining
Shortlisted:
- Campingaz Attitude 2Go CV Table Top Gas Barbecue - Campingaz
- Folding Garden Bar - Zest 4 Leisure
- Kamado Joe - Kettle Joe - Kamado Joe
Winner: Kamado Joe - Kettle Joe - Kamado Joe
Homeware, Giftware, Toys & Games, and Clothing
Shortlisted:
- Earthy Natural Bamboo Side Tables - Set of 2 - The Satchville Gift Company
- Kids Light-up cloggies - EP Barrus Ltd
- Pup's 1st gift Box - Goodchap's
- Wholeleaf Platters, Bowls & Plates - The Wholeleaf Company
- Bee Activity Box - Kidzplay
Winner: Wholeleaf Platters, Bowls & Plates - The Wholeleaf Company
Retail Services & Experiences
Shortlisted:
- Evergreen Trade Website & Training Academy - Evergreen Garden Care
- Honeyfield's Floor Display Unit - WHM Pet Group
- Tri-Star Adbags - Tri-Star Packaging
Winner: Evergreen Trade Website & Training Academy - Evergreen Garden Care
Wild Bird Care and Wildlife Products
Shortlisted:
- Gardman Aura Bird Bath & Feeder - Westland Unwins
- Water is Life Bath and Drinker - Wildlife World
- WildPod - Bioscapes
Winner: Gardman Aura Bird Bath & Feeder - Westland Unwins
Garden Growing Accessories
Shortlisted:
- BB Rain Can - Block Blitz Ltd
- Gro-Sure Visiroot Twin Propagator Set - Westland Unwins
- Pot Trellis - Treadstone Products
- Small Space Cold Frame - Zest 4 Leisure
Winner: Pot Trellis - Treadstone Products
Pet Food
Shortlisted:
- Churu Pops - Collarways Ltd
- Home Barking Kit - Sniffe & Likkit Ltd
- Scoff Paper Edible Greeting Cards for Dogs - Scoff Paper
Winner: Scoff Paper Edible Greeting Cards for Dogs - Scoff Paper
Pet Health & Beauty
Shortlisted:
- Anti-Bacterial Dog Shampoo with Hosepip Applicator - Aqueos
- Furrish Cordless Pet Clipper - Furrish
- The Woof Pack - Deluxe Doggy Bag & Grooming Kit - Sniffe & Likkit Ltd
Joint Winners: Anti-Bacterial Dog Shampoo with Hosepip Applicator – Aqueos / The Woof Pack - Deluxe Doggy Bag & Grooming Kit - Sniffe & Likkit Ltd
Pet Accessories
Shortlisted:
- Glove My Dog Deluxe Bamboo Towel Glove - Sniffe & Likkit Ltd
- Petface Planet - Toucan - Leisure Grow
- Pup's 1st Cracker - The cracker your pup can pull - Goodchap's
- The Friendly Squid - Cleaning up our coast - Goodchap's
Joint Winners: Petface Planet – Toucan - Leisure Grow / The Friendly Squid - Cleaning up our coast - Goodchap's.
Three additional winners were also selected, covering sustainability, Best of British and overall best product. The winners were:
Sustainability Award – Harmony Gardens, Southern Trident
Best of British Award - Kent & Stowe Eversharp Secateurs, Westland Unwins
Overall Best Glee New Product 2021 – Pot Trellis, Treadstone Products
Matthew Mein, Glee Event Director confirmed: “After such a long period of lockdown and our first live event in two years, we were thrilled to see so many superb new products entered for the 2021 Glee New Product Awards. Huge congratulations to our 19 very worthy winners and a big thank you to the judges who were so generous with their valuable time and expertise”.
Glee will be open throughout Thursday September 16th, meaning there is plenty of time left to visit the show and see the latest market innovations for yourself. There will be another day of vital business content at The Stage and you can also enjoy Floral Thursday and the accompanying Greenfingers Charity Drawby donning your best flowery item of clothing, be it socks, shirt, jacket or dress and celebrating this wonderful charity with your industry friends and colleagues.