At Glee 2024, Anthony Creaby from GfK presented a report on consumer trends shaping the outdoor living, home improvement, and garden sectors. Using NielsenIQ/GfK’s point-of-sale data, the analysis highlighted shifting preferences in garden furniture, tools, sustainability, and convenience-focused products.

As the market faces economic pressures, housing challenges, and unpredictable weather, the report stresses the importance of agility for retailers and manufacturers. By understanding these trends, businesses can make informed strategic decisions to better navigate current challenges.