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For over 50 years, Glee has been at the heart of garden retail. It's where long-standing supplier relationships are built, where new brands find their first stockists, and where purchase-ready buyers and suppliers come together to launch new ranges, place orders and shape the season ahead.
Two leading retail shows, one visit
Glee (8–10 September) and Autumn Fair (6–9 September) co-locate at the NEC Birmingham this autumn, creating Europe's largest combined home and garden trade show in the second half of the year. Source garden, outdoor living, home, gift, fashion and lifestyle all in a single trip, at no extra cost.
What happens at Glee every September
Source across 11 product sectors
Garden retail is diversifying, and Glee has moved with it. 2026 brings new areas for Food at Glee and Home and Garden Improvement, giving buyers access to new territory and suppliers a direct route into categories that are growing fast.
Learn from the best in the business
Keynote speakers, expert-led seminars and the New Product Awards. Find out what the best-performing garden centres are stocking, where the growth is coming from, and what your customers will be asking for next season.
For exhibitors
Find out who attends, what exhibiting at Glee involves, and why it's the most direct route into garden retail in the UK.
For buyers
Find out what to expect at Glee, who exhibits, how to plan your visit and why thousands of garden retail buyers make the trip every September.
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“Glee more than exceeded our expectations and we spent the three days having some very worthwhile and meaningful conversations with people from a wide range of companies and backgrounds.”
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“Glee ticks the boxes for us on so many levels. Of course, securing new accounts, generating sales leads and showcasing our fantastic new products is right up there on the leaderboard, but so too is the brilliant opportunity that the show gives us to catch up with existing customers and industry colleagues.”
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“The show itself exceeded expectation. The positioning of our booth was in a great location. Support from the Glee team in show was excellent and we can’t recommend and compliment the level of support enough. The show delivered us quality visitors and gave us the exposure above expectation.”
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“Glee’s got a really good range of buyers, really good quality connections that we’re building. People that can make the decisions for their businesses and really understand the product category. We’re having really engaging conversations that otherwise might take hours or even weeks or months to try and get those connections through various other platforms.”
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“Glee is the perfect show for us, we get a good mix of customers, current and new stockists coming to see us. Whether is a multiple garden centre, an independent, part of a buying group, there’s a really good mix. And that’s also why we just keep coming back.”
Explore our show sectors
Latest articles
Stay informed with Inside Garden, the Glee Birmingham articles. From garden product innovation and retail trends to expert opinion and show floor highlights, our editorial team covers the stories that matter to the garden industry, all in one place.
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FAQs
What is Glee?
Glee is the UK's leading garden trade show and outdoor living expo that brings suppliers and retailers of all sizes together to create and nurture connections. With visitors and exhibitors attending from over 50 countries, Glee 2026 is the perfect platform to display and discover the newest innovations in garden retail.
Where is Glee held and how do I get there?
Located in the heart of the UK, Glee is proud to have found a home at the
NEC Birmingham. Travel to and from the venue is extremely accessible and we have plenty of tips on how to
plan your visit.
How do I exhibit at Glee Birmingham 2026?
If you are interested in exhibiting at Glee Birmingham 2026, you can
apply for a stand and a member of our team will get back to you with more information.
How do I register to attend?
To claim your spot at the definitive garden retail show, you can
register your interest in attending Glee 2026 and be the first to hear when free tickets become available.
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