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For over 50 years, Glee has been at the heart of garden retail. It's where long-standing supplier relationships are built, where new brands find their first stockists, and where purchase-ready buyers and suppliers come together to launch new ranges, place orders and shape the season ahead.
Two leading retail shows, one visit
Glee (8–10 September) and Autumn Fair (6–9 September) co-locate at the NEC Birmingham this autumn, creating Europe's largest combined home and garden trade show in the second half of the year. Source garden, outdoor living, home, gift, fashion and lifestyle all in a single trip, at no extra cost.
What happens at Glee every September
Source across 11 product sectors
Garden retail is diversifying, and Glee has moved with it. 2026 brings new areas for Food at Glee and Home and Garden Improvement, giving buyers access to new territory and suppliers a direct route into categories that are growing fast.
Learn from the best in the business
Keynote speakers, expert-led seminars and the New Product Awards. Find out what the best-performing garden centres are stocking, where the growth is coming from, and what your customers will be asking for next season.
For exhibitors
Find out who attends, what exhibiting at Glee involves, and why it's the most direct route into garden retail in the UK.
For buyers
Find out what to expect at Glee, who exhibits, how to plan your visit and why thousands of garden retail buyers make the trip every September.
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"The conversations we had with visitors confirmed that our products are exactly what retailers are looking for. We came to meet new stockists, and we left with large orders already placed."
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"We've already met four garden centres that want to work with us – buyers we simply wouldn't have found anywhere else."
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“We’ve been trading for 15 years and this is our first time at Glee as the UK distributor for Citrocana. Some of our biggest customers are farm shops so we’ve come here to see if we can expand further into garden centres. The quality of leads has been good and we’re also delighted to have won an award for another of our brands, a plant-based milk, Numilk. It’s particularly good to win an award at our first outing here. We’ll be back!”
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“We’ve been really busy during the show and have had good feedback on our Spring/Summer 26 ranges. We’ve seen plenty of export customers and lots of orders have been taken, both for in season ranges and new products for the coming year. We’ve also opened new accounts so we’re very happy with that.”
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"We met many new potential customers and received firm orders right on the stand. The response was strong enough that we rebooked immediately."
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“We’ve been going for 40 years and we’re very buoyant as a company; we’re still growing. Glee is a nice show in a good location and a good way of getting in touch with the garden centre trade.”
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"We can see this making a big impact in food courts and delis. The product really suits garden centres and Glee was the right place to launch."
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"We decided to launch at Glee and some of the bigger buyers have already been to see us. The show has a really nice, positive feel."
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"A great mix of diverse visitors – we made contact with all sorts of people we wouldn't have reached elsewhere."
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"We had a team of buyers at the show for the full duration. It gives us the opportunity to catch up with hundreds of suppliers in one place while actively looking for new ones."
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"I come to engage and network with key clients, understand what's new on the market, and bring that knowledge back to my clients. It's always a real boost to come to Glee."
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"Glee is the main show in the UK. I've been multiple times to see what's new and gain inspiration for the year ahead."
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"We've visited several times over the last 10 years and the September timing has been so much better – it truly makes sense. We come knowing what we want and specifically to find new suppliers."
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"We always come to Glee. It's great to see lots of new products in one place and it's a great place to source small companies and niche products that we wouldn't necessarily have found otherwise."
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"We come every year and have done for many years. The September timing works better for us too – we've sold all our summer stock and can get ready for the new season."
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"I've been coming to Glee for almost 40 years. Every year I still manage to source products that will genuinely stand out in store."
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"Glee is an amazing platform for sourcing. It's really good to have everybody here in one place so you can see the full range – and it gives us the opportunity to look at new suppliers as well as meeting existing ones."
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"You've got everybody under one roof at once. You get to catch up with lots of people, see what's new, spot the trends, and think about what you can bring to your customers."
Explore our show sectors
Landscaping & Garden Decoration
Home, Gift & Clothing
Garden Care
Outdoor Entertaining
Plants
Pet Products
Retail Experiences & Services
Food & Beverage
Home & Garden Improvements
Food Hall
Speciality food and drink brands for garden centres and farm shops.
Latest articles
Stay informed with our Glee Birmingham articles. From garden product innovation and retail trends to expert opinion and show floor highlights, our editorial team covers the stories that matter to the garden industry, all in one place.
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Glee trade show FAQs
How do I exhibit at Glee Birmingham 2026?
To exhibit at Glee Birmingham 2026, businesses can apply for exhibition space through
apply for a stand. Once submitted, the Glee team will provide stand options, pricing, and guidance on how to showcase your products effectively at the trade show.
How do I register to attend?
To claim your spot at the definitive garden retail show, you can
register your interest in attending Glee 2026. Once registration opens, you will be notified and can secure free or trade-only tickets to attend the event.
Where is Glee held and how do I get there?
Glee is held at the NEC Birmingham, a major UK exhibition venue. Glee is proud to have found a home at the
NEC Birmingham. Travel to and from the venue is extremely accessible and we have plenty of tips on how to
plan your visit.
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